Star Wars #ForceFriday Global Unboxing Event
The force is with us and we’re all invited…
And the news just keeps on breaking. Disney just announced its global Star Wars YouTube event inviting fans around the world to witness the first-ever global live toy unboxing. This Wednesday, September 2 leading into Friday, Star Wars will unveil its latest Star Wars: The Force Awakensmerchandise. Top digital stars from Disney’s Maker Studios will be opening the epic merch in a New Year’s Eve fashion all over the globe, unfolding over 18 hours in 15 cities and 12 countries. This event is going to send YouTube to another galaxy.
From the press release
Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube. We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.
-Leslie Ferraro, President, Disney Consumer Products
Join in the sharing with #ForceFriday
About the Star Wars Global YouTube Event
Much like the force, Star Wars toys have always been with us. I remember as a child having them and seeing the ones my older sister had (shhhh she’s 10 years older than me). The merchandise is fun and has always been something I’ve been drawn to when seeing it for sale. Now with the upcoming release of The Force Awakens, I’m as excited as ever about new Star Wars merchandise.
Star Wars toys have always played an important role in how our fans interact with the Saga. They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”
-Lucasfilm President Kathleen Kennedy
Check out the Star Wars Force Friday teaser here:
The event starts in Sydney, Australia on Wednesday the 2nd and works its way through Asia, Canada and North and South America, and will lead to retailers opening their doors at midnight for sales. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.
Fans can watch from anywhere, their phones, computers whatever! These unboxings will not only feature the biggest talents on YouTube but will also play the latest trailers and commentary from special guests alongside cool product videos / demos and footage from recent Star Wars events!
This is cray. Can I just point that out. I mean, marketing has really taken a much cooler approach from boring TV commercials. Can we all say thank you Disney and social media, together now.
Thank you smart marketing people at Disney!
More spotlight on Star Wars Force Friday:
Again Here’s the Deets:
- When: Starting Wednesday Sept 2 at 17:45 EDT -Friday Sept 4th (18 hours of this)
- Where to watch: Star Wars YouTube channel
- Where to buy: Visit starwars.com for more details on participating locations and some Disney Stores
- How to share and follow on YouTube and Instagram: Check and use the #ForceFriday hashtag also Follow @StarWars on Twitter and Star Wars on Instagram
- How to be awesome: Keep following The Fairytale Traveler and keep loving Star Wars
- Here’s the full schedule: which is also available at www.StarWars.com
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Check out the latest teaser trailer here in theaters December 18th:
Be sure to tune in on Wednesday and to share with #ForceFriday to be a part of this never done before global Star Wars YouTube event. I am so excited about this, I can hardly even stand it. I’ll be tweeting live from @FairytaleTVLR twitter channel with #ForceFriday. Clearly the only question to ask here is,
what the hell are we going to do until Wednesday?