The world we are living in today is all about digital media and technology. If you want to brand yourself online as a photographer, you need to design a logo to represent you. It will help you stand out amongst the competitors and can be used on various marketing materials, including your official website.
As a photographer, you consider your website or portfolio to be the most important thing for getting clients. While it is somewhat true, your logo creates the first impression and builds your brand perception among potential prospects.
You can avoid the hassle and consider getting a predesigned photography logo that truly represents your business. But if you’re planning to design a logo, there are several things you need to keep in mind.
From color combinations to the right images and fonts, everything translates into your brand identity. Therefore, you need to choose them carefully to create meaningful and appealing visual identities. Keep reading to learn more about how to design a logo for your photography brand.
How to Design a Logo for Photography
Whether you’re a big business or freelance photographer, your logo is going to represent you in the online digital world. In this article, we will uncover all the important elements you will require to make a photography logo for your business.
Designs Ideas
When you decide to make a logo, you need to come up with creative design ideas to represent your business. Using a camera in your logo will truly translate the nature of your business, but it’s neither creative nor memorable.
Think of the Nike logo; it doesn’t explicitly represent athletic shoes but sets the brand value and proposition.
Besides, it’s popular! You will hardly find anyone who doesn’t know Nike’s logo. So, come up with something as unique as this when brainstorming ideas for your brand logo!
Font
The second most important element to consider before you design a logo is the font of the text you use. Every font sets a mood and represents you in some way. For example, Arial gives a professional feel, while Helevicta is used as an artistic font. You can find anything in between or create your own custom font. However, its main aim is to keep the content readable.
There are several things that you need to consider when you are choosing a font for your logo. One of the first things you need to think of is the adequacy and clarity of the font overall. The text should look elegant and professional.
It should represent your style and your brand. If the font is too fancy, then it might be hard to read and may not look good when you use the logo for a business card. You should experiment with different fonts and see which one aligns the most with your brand.
PS: Remember you’ll be using this font on all types of marketing content
Graphic
Typically, your logo also contains an image that represents your business or brand. If you’re short on ideas, do some research. Look what your competitors are doing, and see what the latest industry trends are. From abstract art to an animal to an object, you can play around with any image type.
Layout
The layout is a key element in a logo. You need to make sure that all the components in your logo mesh together and create something perfect. So it’s better if you try out a few different things and then decide on the one that goes together perfectly. You can even hire a professional photography logo designer to design a logo for you.
Adaptability
You need to make sure that your logo is unique and versatile. This ensures that it will look good when you use different marketing materials. Whether it be a billboard or a business card, your logo should look attractive enough that it piques the interest of people.
Copyright
Your logo is your visual identity, and therefore, it should be unique. Once you’ve created it, register it in the business directory and get its copyrights. This way, no other person or business can use your logo. And if they do, you can always take some legal action.
Dos and Don’ts of Photography Logo Designing
Designing a logo is an entire process that has its own rights and wrongs. So, when venturing to design a logo, ensure that you stay on the right path.
Here are a few things you must do if you plan to design a logo for your photography business:
- Do your audience research
- Come up with multiple ideas
- Execute only two or three ideas
- Draw sketches first
- Test your logo
Things To Avoid When Designing Photography Logo:
- Cramping it with too many words or images
- Using Clipart or stock images
- Adding Shadows to Your Logo
- Using too many colors
What Should Your Logo Represent?
As we have discussed throughout the article, your logo is your visual brand identity. Therefore, it should represent your business in the best way possible. When you design a logo, keep these representation points in mind:
Innovation
Your logo should represent creativity and innovation as a photographer. It should be able to showcase your skills.
Professionalism
Your logo should represent professionalism, elegance, and expertise as well. You can accomplish this with an organized structure, elegant font, and a smooth design.
Permanence
Your logo should bring about a unique timelessness to your brand. Nowadays, trends and styles are changing every day, and your logo should be of such a kind that it stays in style no matter what.
By keeping these key factors in mind, you can design a logo that describes and represents your brand best and piques the interest of people at first sight.
Which One Is Better: Conventional Logo Or Modern Logo?
A conventional logo is a kind of logo that has been used for many years. It uses traditional fonts, images, and colors creatively to create your identity. People use conventional logos to represent classiness and timelessness. While it looks basic, these types of logos work best for businesses that have been in the industry for decades.
Modern logos are those that use chic fonts, minimalistic design elements, and abstract graphics to create a unique identity. While highly complex and creative, they are quite memorable and ideal for young freelancers and new businesses.
Both types of logos are pretty functional; the choice comes down to personal preferences, brand ideology, and requirements. Whichever logo type you choose, make sure it’s scalable, different, aligns well with your business, and connects with your audience.
Final Thoughts
A logo is the representative of your brand, and it should convey your skills and your creativity. It is a very important component of your brand. Thus, it should be the product of your creativity and imagination. When you design a logo for your photography brand, keep these points in mind to drive the best of your skills. This will help in advertising your brand and create more awareness.
Just remember your logo is your brand identity, and therefore, you need to use colors, fonts, styles, and graphics that are appealing and complement each other. This way, you will be able to create a photography logo that’s eye-catching and memorable.
