Hosting a company event can be stressful. You’ve got plenty of things to think about, from organizing your budget to designing a custom banner to inviting your guests, it feels like the list of tasks is never-ending.
One of the main aims of most company events is to boost brand awareness.
Whether you’re hosting an event for your employees, clients, or prospective customers, you can use this time to boost your brand awareness and reinforce your brand identity.
The power of branding can’t be denied. When you can build brand awareness and gain recognition from your target audience, you can drastically increase your sales and profits.
In this article, we’re going to cover the power and importance of event branding, and why you should consider using branded graphics in all of your company events.
Essential Things to Know about Event Branding
What is Event Branding?
Event branding refers to the creation of branded tools, resources, and materials that you use in your company events to differentiate your brand from others.
Your event branding comprises the logos, graphics, colors, fonts, and designs that you use. It influences the message that you convey to your target audience and is key to garnering the attention that your brand deserves.
As with any other element of branding, event branding comprises multiple aspects, including a logo, app, design, and promotional tools.
Each of these factors must integrate perfectly to market the event and ensure a great turnout of guests.
Using strong event branding makes it easy for you to impress your guests and leave and strong lasting impression. You can create a memorable event that has the outcome that you desired.
Why is Branding So Important at Your Corporate Events?
Branding is vital for any business and hosting corporate events provides you with the perfect opportunities to strengthen your brand awareness.
But in order for your event to bring your business the success that you’re after, you need to get your branding on point.
Creating a well-rounded experience for your employees, customers, and clients leaves a lasting impression on them.
One that they tell their friends and family members about and one that keeps your branding at the forefront of their minds for years to come.
Strong branding and eye-catching graphics at your company events will:
· Entice your customers and clients to attend the upcoming event
· Generate more leads and prospects for your business
· Entice your customers and clients
· Boost brand recognition
· Strengthen brand identity
· Build trust and authority in the industry
· Attract new sponsors and vendors
· Improve brand reputation in the long term
What Are the Key Elements of Event Branding?
In order to make your small business successful or grow your large organization even further, you need to know exactly which visual elements to use in your branded designs.
There are a number of visual elements that contribute to great branding and you should aim to include each one in all of your branded event resources.
The key elements of event branding are:
· Logo – include your brand logo on every promotional tool or resource that you use for your corporate event.
· Color theme – your event branding should be consistent with your general brand color story.
· Graphics – use eye-catching graphics to add a visual appeal to your event branding.
· Fonts – as with your color theme, the fonts that you use in your event branding should be the same as (or similar to) your pre-existing brand fonts.
· Messaging or tone of voice – your event branding or event messaging must be cohesive with your brand’s tone of voice. What message do you want to communicate during the event and what is the main purpose of your event?
· Brand story – weave your brand story into your event branding so that it resonates with your guests and visitors. Incorporating your brand story into every aspect of your event will also strengthen the connection that you have with your prospects by adding a human touch to your brand.
What Are the Elements of Digital Event Branding?
Digital event branding has slight differences from physical or foundational event branding.
Since digital marketing is so important and influential in the modern world, it’s something that you can’t forget about when you’re hosting an event.
Most people receive information digitally nowadays. By perfecting your digital event branding, you can ensure that as many of the right people learn about your upcoming event as possible.
Each of the digital elements of your event marketing is crucial and they work in combination to maximize the success of your event.
Key Digital Event Branding Elements
By far, the most important aspect of your digital event marketing is your website. This is where people will find all of the information about your event and book their spaces.
Your website can incorporate all aspects of your branding. It sets the tone for your event and can be used as a resource for all of your stakeholders and vendors.
This next one goes hand-in-hand with your website. Don’t forget to include your social media!
Your social media channels are a great way to get the word out there about your event. It can also strengthen your brand’s tone of voice alongside your event website.
Use social media to get people excited about your upcoming events to increase your sales. You can also post images of the event on social media after it has happened to increase brand awareness and build hype for your next event.
Now, think about event ticket platforms. Your guests can buy their tickets to your event through a platform or marketplace like Eventbrite.
Using these types of platforms will expand your customer base and make it easier to reach people who aren’t following you on social media.
Lastly, we have influencer marketing. The potential for success with influencer marketing is high.
You can partner up with influences in the space to advertise your event to their followers and increase your ticket sales.
Partnering up with authoritative influencers can boost your brand recognition and credibility in an authentic way.
Now we hope you’re very familiar with event branding! Now that you’ve done your research, it’s time to put your knowledge to the test.
Branding is the best way to ensure that your clients are loyal to your company. More so now than ever, clients are watching what you do 24/7. They’re noticing even the little details- even on social media.
That’s why it’s so important to have a pristine presence in-person as well as on your website and on your social media. Emails, social media posts, and in-person communications, are all important.
This creates awareness about your event and also your company- people buy your beliefs, not your products, for the most part. If someone believes in your brand, they’ll keep coming back time and time again.
Especially in today’s world, where there is so much competition, it’s important for your brand to stand out amongst the crowd. Event branding and branding in general are very beneficial for that reason.
And it can’t be a one-and-done, either; branding must be consistent for it to work. Our recommendation? Find a good planner and plan out your content. Create a “Mind Map” and get a clear picture of the image you want to present to the world.
Then you’ll be all set!