The Christmas season is here, and you can’t wait to share the love with those close to you. But Christmas is not only about reaching out to your loved ones. It is also a tremendous opportunity for you to reach out to those who otherwise remain inaccessible by sending business Christmas photo cards.
If you are running a business and have ambitions to expand it, there is no better occasion to reach out to potential clients in a more personal and non-invasive way.
Therefore, sending business Christmas photo cards to your clients and potential clients is a viable idea to capitalize on this merry occasion. Here are the top reasons why sending your clients a Mixbook Christmas photo card is a worthwhile investment.
Business Christmas Photo Cards – Why You Should Use Them
A Polite Reminder that Your Business Exists
One of the hardest things to achieve in any business is to approach untapped or dormant clientele without coming across as pushy and needy.
Occasions like Christmas present a unique opportunity to send those clients a polite reminder of your business under the garb of seasonal greetings.
Therefore, tools like business Christmas photo cards fit perfectly into this space because they achieve important marketing goals with the pretense of following the spirit of prevalent festivities.
As a result, there will be a high likelihood of more customers contacting you when they need something that is associated with your business portfolio.
An Amazing Marketing Strategy
Sending business Christmas photo cards entails one of the best marketing tactics you can use in promoting your business. Think about it. In the photo card, you include photos of your company.
Additionally, you also highlight the products and services that you offer. A catchy template would also suffice. For instance, “Merry Christmas from Smiling Feet Shoe Parlor.”
Any potential clients that come across the photo card from your customers can easily recognize what you do.
Including your business location and contact information provides prospective clients with a natural alternative to find you should they need your products or services.
Not to mention, in addition to attracting new clients, it is also a cost-effective marketing tool in maintaining existing customers.
Other marketing strategies like hard selling and cold calling are largely ignored by most people because such strategies are largely driven by self-interest, and this is the message they deliver as well.
Therefore, occasions like Christmas become a much needed and viable opportunity to do some soft selling or sub-conscious marketing.
A Reminder to Your Clients of What You Offer
It is essential to tell your customers who you are and what you offer in fulfilling their needs. The long holidays can lead some of your customers to not seek your products or services.
However, sending a business Christmas photo card will remind them that you are still operational should they require your product or service delivery.
You Send a Personalized Message
By sending a business Christmas photo card with a personal touch, you show your customers they are essential. You can also thank your clients for their support throughout the year.
And, as previously mentioned, it allows you to assure your customers of your continued high-quality product or service delivery to fulfill their needs.
Keep in mind that customer satisfaction is paramount in running a successful business. If it is a small business, you can also include specific products or services related to their previous purchase to help your customers.
The best business relationships are those which are not entirely formal and have a personal element to them. Therefore, other than talking merely about the business, find some time to hand-write a personal note to the customers so that they know that you value their existence beyond self-interest.
It Grows Your Reputation
Not all businesses send holiday photo cards to their customers. However, going the extra mile to do what other companies are not doing is essential in the long run.
Here’s how. By doing so, you set yourself apart from your competitors. Your repeat customers and potential clients will identify you as a business that cares about their customer’s well-being.
As a result, the customers give your business referrals, which can grow your sales and profit. On the other hand, new clients who see the efforts you make in keeping in touch with your clients will want to associate with you.
It Creates a Psychological Debt
Many businessmen consider sending business Christmas photo cards to their clients as a trivial matter, but it can prove to be the difference between you and other sellers.
Such cards are a token of gratitude, and help you in generating goodwill with the existing as well as potential customers.
When you send such cards to your customers, they start to feel a psychological debt that they are obligated to return your favor. As a result, they will subconsciously be urged to give you their business as compared to other competitors.
In a similar vein, some potential clients may feel obligated to respond to your marketing flyers in the future, which will give you a much-needed opportunity to woo new customers.
Going out of your way in sending a Christmas photo card allows you the absolute pleasure in serving your customers. Additionally, you can customize the photo cards to suit the type of business you have.
Therefore, you can tailor-make different business Christmas photo cards to address different clients. Not to mention, visual impressions matter a great deal in promoting your business. So, make use of beautiful photos and easy-to-read templates with beautiful fonts and colors.