Partner with Tourism Brands and Grow
Partnering with tourism brands can be difficult. You have all of this passion to travel (and if you’re lucky the freedom to do so), but you don’t know how to grow your professional experience with tourism brands. At one point or another, we have all been there. Back in the day, there were editors and publishers who would line your work up for you. Now, in the “new media landscape” it’s one freelancer against another in a blogger’s race to traveling the world. So how do you partner with tourism brands?
There are many methods of gaining partnerships. Today I am going to gear this towards first-year travel bloggers (that’s not to say this information isn’t useful to more experienced travel bloggers). I want to talk about the face-to-face media appointment.
A face-to-face media appointment is just as it sounds, face-to-face. This is done at conferences, through speed-dating sessions (like the one at TBEX), and from scheduling media appointments. Anyone can schedule a media appointment, anyone means you.
The benefits of a media appointment is so far beyond that of cold emailing PR contacts. You’re practically winning before you even start! A media appointment gives you the opportunity to share your brand with their brand and really present the sweet spot. Here you can show off your brand development, and get them excited to work with you. So where do you start?
Partner with Tourism Brands at Home
Make a list of every destination within 2 hours of you and either call them to schedule a media appointment or walk right in their tourism office and meet them. I spent my entire afternoon yesterday in Downtown St. Petersburg where I canvassed the city for historic hotels and the tourism office. I shook hands, handed out my card and made some great contacts.
Partner with Tourism Brands Near You While Traveling
Just like being at home, make your way around the cities near you and meet and greet! You can plan it out ahead or if you’re confident enough just pick them as you walk by.
Anyone Can Do It
I don’t care who you are or where you are in the world of travel blogging levels, anyone can do this. If you have a business card, a site, a media kit and a smile, there is no reason you can’t make contacts on foot. This is the best way to build your partnerships and gain the experience you need to get to the bigger brands. It will be a learning curve, but that’s the best way to learn. As always, if you have any questions I am happy to help.
If you feel like you don’t have the time to do your own PR, and trust me that’s completely understandable, you might consider hiring your own PR firm like James Dondero who can take a lot of the stress off your plate.