Your Story Shared
Blog Post Inspiration, the Personal Connection
It’s 11:30 pm on a Sunday night. Your eyes are sore from a long days work on your laptop. Oddly enough this doesn’t distract you from the mountain of tourism brochures piled next to you in your makeshift office -it’s time to write. You need a blog post inspiration. You’re at the intersection of ‘too exhausted to do diligence to your last amazing journey’ and ‘just wide awake enough to be inspired’. So, what do you do? You write about you.
Now I’ve read many criticisms about getting personal on your blog -some from travel bloggers that I look up to. However, I would be lying if I told you that when I recently saw my friend and colleague Brandon Scott’s own “personal” tab in his menu navigation on Eye & Pen, I wasn’t intrigued. It wouldn’t take a rocket scientist to figure out what I did next.
I clicked, and clicked, and clicked some more, and before I knew it I had been on his site for 45 minutes. Yeah, 45! That said, after I was through rummaging through his public personal affairs two things happened…
1. I immediately felt a connection to Brandon that I hadn’t before. Sure, he’s cool, and calm, and smart; all things I already assessed from having spent some time around him at TBEX in Dublin, but I learned something deeper than that. He’s human. Not like “duh he’s human!” but like, human in the sense that he’s not afraid to feel and show feeling. Surprise, I’m human too! Thus, I consciously made a stronger connection to this human of humans, and from that point forward respected his work even more. He has no idea of this, though he probably will now, but I commend this gesture because from a PR standpoint, it’s gold.
2. I went back to my collection of “do’s and don’ts” and recalled how controversial the idea of a “personal” post had been in social media threads. I tried to really weigh out the pros and the cons that this would have on the audience and on the professional side of travel blogging. Then I realized, who cares?
Bloggers have to keep it real! Yes, we work professionally with brands and DMO’s, yes we have to be mindful of our image, but are you writing for them or are you writing for your audience? If you are writing for them first, you will eventually become a robot. If you write for your audience, the brands and DMO’s will be on board with whatever you’re doing so long as it is bringing in the audience loyalty. With TV shows in America like Honey Boo Boo and Jersey Shore getting millions in paid advertisements, are you really going to question this?
So what do I write about?
No one is saying you need to publish last nights argument with your over controlling mother-in-law, please there’s enough of that on facebook. Why not start taking a personal approach to the inner growth that traveling has been a catalyst for. Start telling a story of your travel evolution through some of these great personal topics:
Culture Shock Changed My Soul
Feeling Helpless, Lost in Translation
Connecting with People Without Words, Journeying Abroad
Inspired by Children
Things I’d Never do in America, that I did in…
The Traveling Heart, Falling for Someone in a far Away Land
Traveling Changed My Vote
The Moment (Name Country/City) Changed Me Forever
The Evolution of My Travel Style, from ….to….
These are just off the top of my head, but you get the idea. Explore, evolve, share and connect. I would love to hear what you have to say about this. If you decide to write about any of these things, please let me know so I can get to know you!