Finding Your Niche as a Travel Blogger

What, I don’t Have a Niche?

How to Find Your Niche and What to Do with It

I can’t tell you how many of my students have no idea what their niche is. These are passionate, competent, writers that want nothing more than to make their way into the travel media world, yet they are spinning their wheels. I can’t stress to you enough the importance of having a niche! Follow these easy steps to see what your niche could be.


About Christa Thompson

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Christa Thompson is the Founder and Senior Editor of The Fairytale Traveler. Christa has been traveling the world since 2003 when she attended a summer abroad study at the University of Cambridge in England. Since then, her wanderlust has been fierce. Her three passions in life are her son, traveling, and being creative. The Fairytale Traveler brand gives Christa the opportunity to do all of these things and to live intentionally every day. "It's never too late to believe in what you love and to pursue your dreams." -Christa Thompson

16 Comments on this post

  1. I have to admit that I was one of those “I don’t need a niche” bloggers for far too long. I didn’t want to pigeonhole myself into any one topic and saw all of these successful travel blogs out there who didn’t have a well-defined niche. The thing is, those travel bloggers who successfully built general “adventure travel” or “backpacking” blogs (which they might consider niche but considering the excess of these, it’s really not) got into the game early enough that they didn’t need one. Nowadays, it’s becoming more and more critical to be branded and targeted. I recently refocused my blog and FINALLY found a niche (with a little help 😉 ) and it has already made a huge difference in my traffic, and in my confidence to eventually make this a profitable business, not just a hobby!

    Britany Robinson / Reply
  2. There’s tons written about finding a niche and to me, this is the clearest post about it I ever came accross.
    You really nailed it with this infographic Christa. Hat’s off!

    sofiecouwenbergh / Reply
  3. Very clear-cut infographic, thanks!

    Derek4Real / Reply
  4. Brilliant post Christa, thanks. I’ve defiantly not got a niche yet, but this entry has made me think a lot more of what it could be!

    Abbi / Reply
  5. […] month, we talked about finding your niche as a travel blogger and how to use it to target potential partners. Let’s take it one step further today and see […]

  6. […] Finding Your Niche as a Travel Blogger […]

  7. This was great. Thanks from Norway!

    Was about to start up just an ordinary travel blog, but came across this. Very clear and brilliant. Thanks again!

    Andrea / Reply
  8. I loved this. Although I have had a destination-specific site for several years, I am just at the beginning point of a more generalized travel blog and have been looking for the focus. This has helped so much. I know now where I want to go and am starting to know how to get there. I will be at TBEX in Lloret de Mar in April. Hope to meet you there.

    Donna Meyer / Reply
  9. Thanks for sharing this wonderful information.

    Harrow Minicab / Reply
  10. […] for an online business, working with clients all over the world. Or, let’s face it, you could be a blogger! It won’t matter where you are as long as you’ve got a steady internet […]

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