Blog Revolution, Brand is Everything

Developing Your Brand

When No One Cares About Your Blog

Blogging has evolved people. The happy little adventure diary of the wandering whoever is just not going to cut it unless you have a well established brand (and I do mean well established, not two years old). So what are bloggers to do to compete with a saturated market? BETTER THEIR BRANDS! But before you can better your little ray of sunshine ask yourself, “what is my brand anyways?” Once you know this, and you can explain it in 15 seconds, you’re ready to hash out the rest of your journey to partnerships.


About Christa Thompson

view all posts

Christa Thompson is the Founder and Chief Editor of The Fairytale Traveler. She started traveling the world in 2003 when she attended a summer abroad study at the University of Cambridge in England. Since then, her wanderlust has been fierce. Her three passions in life are her son, traveling, and being creative. The Fairytale Traveler brand gives Christa the opportunity to do all of these things and to live intentionally every day. "It's never too late to believe in what you love and to pursue your dreams." -Christa Thompson

7 Comments on this post

  1. I feel like I am part way on this, but mostly lost. Especially about describing your brand as a person.. hmm?? Off to think about that.

    SJ @ Chasing the Donkey / Reply
    • SJ – Don’t take that literally, I meant it in a subjective manner. Take for example, if I were to describe you!

      Chasing the Donkey is fun, resourceful, and a wealth of information about Croatia. He’s funny (I say he because of the brand colors), whimsical, always looking for the best in traveling like a local -and loves food and fun. He’s handsome and well defined with a fun style -and he’s always up for anything!

      There you go xx

  2. Good ideas, thanks Christa!

  3. […] Brand is Everything […]

  4. Thanks! I will certainly do this exercise.

    bente vold klausen / Reply
  5. […] HAVE AN ELEVATOR PITCH!!!  […]

We love hearing your thoughts, stories and adventures. Share them here:

This site uses Akismet to reduce spam. Learn how your comment data is processed.